Guddina brings Eco-Friendly Coffee Cup Style to the US with Cup Cuff!

We are proud to announce our newest partnership with Cup Cuff, a company that’s saving the world one coffee cup (and one tree) at a time with a touch of style.

Cup Cuff #2

Every time you go into a coffee shop, what happens? You order your coffee and maybe a snack, the barista makes your drink and hands it to you across the bar, and you slide a paper cup sleeve to protect your hands from getting burnt.

A half hour goes by, you finish your caffeinated beverage and you toss it in the garbage; sleeve and all. Every day millions of Americans do this exact same thing, contributing to an estimated 3 million trees being cut down and made into a simple product that just gets thrown away after the drink is consumed. That paper sleeve is directly responsible for a significant amount of waste in our world, and costs your favorite local coffee shops thousands of dollars a year as they buy more of these sleeves to keep their customers hands comfortable, only to be tossed in the trash.

With Cup Cuff, there’s a better way, and Guddina Coffee is extremely thrilled to be the first coffee company in the US to offer it as a solution that’s both effective and fashionable. You can order your Cup Cuff now, or skip past the break to read more!

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Want to become a Guddina Featured Coffee Roaster?

Guddina Coffee is currently looking for interested specialty coffee roasting companies that would like to partner with us to bring our customers their best products. Our partnered roasters will have at many opportunities to increase their national market reach, but specifically will have two channels through Guddina where they can sell coffee directly to our customers.

– Through monthly featured coffee subscription boxes (we hand select the coffees that go in these boxes)

– Through weekly single orders placed by customers in our web app (all approved roasters can list any of their coffees here)

Currently, Guddina is partnered with nearly a dozen coffee roasters across the US, from Denver and Omaha to Columbus and Portland, and we are incredibly interested in expanding our partnerships even further so that our customers have the widest selection of excellently roasted and incredibly fresh coffees that they can try on a monthly, bi-weekly and weekly basis. We don’t take away from the roaster brand, either. All coffees that come through us retain their current roaster name and contact details so that customers can connect with their local roasters and buy directly from them in the future. Continue Reading

Startup Sunday: Why Transparency is Important to this Startup

Welcome to Startup Sunday, a new series of posts by Tim that will focus, not on the coffee industry, but on running a startup company or small business and the struggles and lessons that are found within those experiences. Every Sunday, Tim will publish a new blog post about how Guddina is doing as a new company, and will look for discussion in the comments to see how we can improve our services and products that are offered.

In 2013, I decided it was time to stop filling my work flow with every single app known to man and instead focus on just a few super-apps that could make my life easier. Gone were the days of downloading the newest, greatest app in the App Store or Google Play and trying it for a few days before uninstalling. Gone were the thoughts that I had to have the best software in order to get any work done on a day-to-day basis. Gone was the idea that I even needed a piece of software at all in order to complete the tasks set before me.

In 2013, I wiped my phone clean and started fresh with just a few apps that I hoped would stick around long enough for me to become an pro-user. Evernote, Google Apps and Feedly were at the top of my list, and for a long time I didn’t use any other apps besides those three. This was a new way of thinking for me (having a background of writing at Mobile Nations and editing Android Phones For Dummies), but I knew it would be for the best. Today, those three apps are still installed and still used on a daily basis, with the addition of one more that quickly became more than just an app I use, but a company I watch and am inspired by.

Buffer, which is a tool built by Joel Gascoigne’s Team, makes sharing content on all of Guddina’s social networks super easy, and we use it every day. I don’t want to write about the features of the app in this post, though (check out their website for details on that). Instead, I want to share how the way Joel runs his company has changed the way I will be running Guddina, and what that means for the future of this company.

What does transparency look like?

Probably the biggest thing that Buffer has inspired me to do is to make Guddina a completely transparent company. There are few companies in the world that take transparency as seriously as Joel and the rest of the people at Buffer do, but what exactly does it mean to be transparent?

Here are a few meanings of the phrase that Buffer has acted on beautifully:

Ultimately, what these things do is:

  • Create a company culture and community that the public truly wants to be a part of.
  • Holds you accountable to your customers and stake holders.
  • Gives you a breadcrumb trail to follow back and see the mistakes of the past that lead to current events.
  • Creates the perception that you and your company have nothing to hide and that you’ll always have the customer’s best interests in mind.
  • Keeps misunderstandings of your company from happening as often, since your intentions are almost always clearly stated.
  • Helps people feel more comfortable approaching you with feedback and concerns (that will ultimately make your business better).
  • Paints you as a leader in the industry who doesn’t need to be secretive in order to be innovative
  • You become a resource for other companies to learn from as they get started with new, innovative ideas in various industries (for example, we are learning from Buffer, but we are in a completely different business than they are).

How will Guddina be “transparent”?

All that said, I think being transparent is probably harder than it sounds. There are a lot of pieces to balance, especially in the industry of coffee, since we partner with so many shops and roasters that might not care to be affiliated with a fully transparent company like ours. There are a lot of questions that I need to ask myself too, to make sure we’re doing this “transparency” thing correctly. For example: Should Guddina be posting our revenue results each month (or will that make us look bad if we aren’t meeting expectations that our partners might have of us). Should we draw attention to all of our problems we are running into each week, or just chalk those problems up as part of how startups work and let the solutions speak for themselves?

Ultimately, Guddina will follow in the footsteps of Joel and his Buffer team while we get off the ground, and eventually we’ll try and do things even better than they are. We’ll strive to be open and transparent with you in every way that we can moving forward, even if we aren’t entirely sure how that looks yet.

From this point forward, as is hopefully seen by the beginning of this new series of weekly articles, you’ll start noticing some small changes in the way we communicate. Soon, a few new pages will sprout up on our website that will explain our mission, core goals and company culture philosophies. We’ll start sharing a few more details about how we operate on the backend, so that you can be sure we are always doing things honestly and efficiently. You’ll also have new ways to be able to communicate with us and help us become the company I envisioned a year ago.

It’s all pretty scary, for sure, because it leaves us vulnerable in ways that even major corporations hate to do. But I think it’s the best decision. I’m a big fan of honesty and integrity. Why would I hold back on those two things in my business, if I’m unwilling to do so in my personal life?

It’s not enough to send great coffee to your doorstep. That’s what we’ve been saying from the first day I announced Guddina Coffee several months ago, and it will be what we continue to live by going into the future.

Click here to Sign up for the Guddina Startup Sunday Newsletter to get weekly updates from our blog sent straight to your email.

it's not enough

Help us find a new “Home” and get a full year subscription of coffee!

People have often asked us, “When will Guddina open its own coffee shop?”, and while we have definitely had a few opportunities to do exactly that (more than a few people have approached us offering to pay for us to open a shop), we just don’t want to go down that route right now. Our goal is to promote other coffee shops and roasters, not to build one for ourselves (this is the same reason why we aren’t roasting coffee ourselves).

However, that doesn’t mean we wouldn’t love to partner with a coffee shop for a while and make ourselves at home in the midst of coffee lovers, and that’s exactly what the purpose of this blog post is for.

How to get a year subscription to coffee:

Before I share the details of what we are hoping to accomplish with this post, I wanted to explain how you can get a full year’s subscription to Guddina Coffee. If you know of a coffee shop or roaster that you think would be a good fit for us (read on to learn what that means), send us an email or ask them to contact us. If they end up being the perfect match, and Guddina makes the necessary moves to achieve this goal, we’ll send you a new box of coffee every month until a full year is over.

For more details, send an email to: tim@guddina.com Continue Reading

Video: Guddina hangs out at Agnes Grill for a Coffee Training Day

This past week the Guddina crew found itself at Agnes Grill; a new hot spot in downtown Dayton, OH that specializes in delicious, all natural, completely filling and freshly made food. Amma, our photographer, decided that it would be an awesome opportunity to shoot some video to share with you guys, and so on this International Coffee Day we are happy to share the final product with you!

To go along with their fresh and all natural menu, the Agnes owners wanted to add some great coffee in to the mix so that people who are downtown could stop by for a consistently great cup. We brought our favorite roasted coffee beans from Beansmith (Omaha, NE) and Boston Stoker (Dayton, OH) for the folks at Agnes to try, and by the end of it they couldn’t stop telling us how badly they wanted to add our product to the menu.

You can watch the video by clicking the link below or going to YouTube. As soon as Agnes Grill is all setup with specialty coffee, pour over and french press brewers, we’ll post the announcement here on the blog so you can go check them out!

http://youtu.be/74Cl1B_zgHo

If you would like us to feature your business in a video (and on our blog), send an email to hello@guddina.com.

New Connections: Beansmith and Guddina love each other! =D

We’ve created a new partnership between ourselves and Beansmith Coffee, and we want to celebrate by sending you their coffee!

beansmith_coffee_lobby_bar

Every morning when you drink your first coffee, the quality and experience that you enjoy in your cup always comes back to the quality of the roaster. Your favorite coffee shop makes delicious coffee drinks because they’ve partnered with a great roaster who is providing them with consistently great quality coffee beans. On the other hand, the not-so-great coffee shops have a mixture of poor service AND poor beans, and that’s no good.

Beansmith Coffee, a Specialty Roaster in Omaha, does not create a poorly roasted coffee bean. Last week they sent us a box of 5 different coffees for us to try, and they all had a fine quality that people look for in specialty roasted coffee (especially the Ethiopian Konga Natural, woah). Their presentation was excellent, and the small cards with details on every coffee that they sent to us only added to the great experience. They also only just recently held the Grand Opening for The Lobby, which is the first front-facing coffee bar of this fine roaster.

beansmith_the_lobby

Get your Beansmith Coffee from Guddina!

Seeing how great their coffee and staff was (we met Kait and Ben on Twitter!), we knew we had to build a relationship with them. Today, we’re happy to kick off that partnership with a few packages of Beansmith coffee; roasted, boxed up and shipped especially for you. And, when you order it, you will be directly supporting Guddina’s RocetHub campaign and helping us reach our goal by the middle of October!

Each package you order will contain: Three different bags of Beansmith coffee (we’ll be choosing the best ones for you to try) and the associated reading materials. It’s enough coffee to last you a couple of weeks if you brew a cup from home every morning, and since it is three different coffees, you’ll get a nice variety of flavor.

Almost forgot – shipping within the US is included in the order price of $15. 🙂

We only have 5 packages available for right now, though! Order this coffee while you can!

beansmith_coffee_bags_guddina

  1. Head to our RocketHub Campaign Page at this link
  2. Scroll down just a little but until you see “$15 CD: Try Some Coffee!” (ignore the description, we’re sending you something different) to make sure that the box is checked
  3. Scroll ALL of the way down the page and click “Continue”
  4. Follow the prompts and then you’re done!

We’ll call Beansmith and let them know you have ordered their coffee, and within the next week they’ll ship three bags of freshly roasted straight to your home.

Ready to get started?

Press Release: Announcing the Guddina Specialty Coffee Guide and Social Network

FOR IMMEDIATE RELEASE

Announcing a New Mobile-Friendly Web Application Dedicated to:

 Spreading the Gospel of Specialty Coffee and Promoting a Growing Coffee Community

September 12th, 2013

The Guddina Coffee team is thrilled to be creating a new mobile-friendly web application and social coffee network to serve coffee’s global community.  The web-app, called “Guddina Specialty Coffee Guide”, will serve as a main hub where users can interact with friends, shops, baristas, coffees and roasters; while businesses can build stronger relationships with their loyal communities and fans.  “Guddina” (pronounced “good-day-nah”) is an Ethiopian Oromo word meaning “to grow” or “to achieve”, and this new company will embody that message in a product that helps coffee shops, roasters, baristas and the everyday coffee drinker achieve their goals and connect with the growing specialty coffee world.

Through the Guddina website (called by one supporter “the network the coffee industry has always needed”), users will be able to find nearby specialty coffee shops and roasters (not the Tim Horton’s or Starbucks of the world) and interact with them in a few different ways:

  • Read featured articles and professionally made video features created by the Guddina team of each partnered shop, coffee variety and roaster
  • “Check in” to their favorite shops and drinks as they visit them
  • Keep track of each different coffee they enjoy from various shops and roasters that they visit (and purchase bags of coffee from any roaster on the website to be shipped to their home)
  • Post status updates, coffee reviews, photos and other notes (much like a blog)
  • Become a member of an extremely active community of coffee lovers
  • Coordinate meetings and events with friends at their favorite coffee shop
  • Learn more about the best methods for brewing coffee
  • Connect to their existing social networks for easy sharing of content and finding friends

The Guddina Specialty Coffee Guide will be made available for all US-based customers with devices using the latest web browsing standards in Winter of 2013, and will open up for beta testing to all RocketHub crowd-funding supporters and other groups in October of 2013. Through RocketHub we will be able to give all supporters who help to fund our project and campaign specific goods in return for their funding, such as a one-year subscription to Barista Magazine or a Hario V60 Home Brewing Kit.

For more information, contact Tim Stiffler-Dean and the Guddina Coffee team using the details below, see our crowd-funding campaign at RocketHub.com (set to launch on September 14th, 2013), or follow us on our website at www.guddina.com.

About Guddina Coffee:

Guddina Coffee was founded and will be operated in Dayton, OH (an hour away from the “next great coffee town”, Columbus, OH), by a small team of four experienced Baristas coming out of the most popular coffee houses in the region. Guddina Coffee is currently working with a number of coffee shops, roasters and baristas across the US to make the dream of the Guddina Specialty Coffee Guide a reality, but is looking to expand their reach and get in touch with many more industry leaders in the near future.

Download This Press Release:
Guddina_Coffee_Press_Release.pdf

Contact: Tim Stiffler-Dean – Owner of Guddina Coffee
Phone: 937-551-1020
Twitter: @GuddinaCoffee
E-mail: Hello@guddina.com
Web: www.guddina.com

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