“Who you know” isn’t as important as “Who wants to know you”

How many times are we going to say “I know them” before we ask that person if they know us?


I think that one of the most important things that I’m learning through my experiences as a startup company owner, is that it’s not enough to just experience something, meet someone, build something or admire an event: you have to take it to the next level.

I’ve always been decent at connecting with people. I’ve met thousands of people around the world in hundred of different industries and just as many different interests. For almost every problem that someone has come to me that needed solved, I had a connection with someone who could (and did) help solve it. That’s important.

If you look over all of my life and see the awesome opportunities that I’ve had to meet people, you’ll find that only a small minority of those meetings led to anything worthwhile, if anything at all. For most of us, this is absolutely the case. We meet someone, talk for a few moments, say “Have a great day” and move on, never to see that person again.

That’s not how experienced CEO’s, business owners and startup founders act in order to achieve their goals, though. They always take those connections a step further.

As a startup business owner, I can tell you that I will live or die by the people who stand beside me (that’s why I’ve been asking awesome people to join my team here). The success or failure of this business is not just dependent on my skills as a leader, but also on the skills and passion of the people in my network. A community isn’t just a group of people who know each other, it’s a group of people striving towards the same goal and encouraging one another along the way.

Therefore, it’s imperative to your success that you don’t just have a long list of people that you know, but that you have a list of people that want to know you. People that will be there if you need to chat, get encouragement, meet someone else or achieve a goal.

For you, the question is simple: Who are you going to reach out to today and take to the next level? Who do you want to bring into your community to make it more likely to succeed? Obviously you should choose this person today wisely, but if they’re a good choice, then that’s the person that’s going to be there to support your goals, especially when you least expect it.


Coffee doesn’t have to be gross: Why dark roast coffee is bad for you.

Guddina Coffee loves lightly roasted coffees, and there’s a big reason why.


Have you had a chance yet to try one of our monthly coffee boxes? If so, you will have already noticed that we only ship the best coffees from different regions around the world that we can find, and that includes making sure they’re always shipped within a week of roasting, and always roasted to a lighter level.

We talked last week about why we only ship freshly roasted coffee, but perhaps the next question to ask is, “Why only ship light roasted coffee?” What about dark roasts on the French, Spanish or Italian levels?

Want to know why we think dark roast coffee bad for you? Keep reading to find out. Continue Reading

Which do you prefer? The Science or the Art of Coffee?


In preparing for an upcoming series of articles, we wanted to ask our community this one very simple question: Do you think better coffee experiences come from understanding the Science of Coffee, or the Art of Coffee? If you didn’t know that this question even had an answer, just pick the one that sounds the best to you and we’ll see what we can make of the responses.

The #1 Way to Brew Better, More Flavorful Coffee at Home

Brewing coffee at home doesn’t have to be difficult, and it can certainly turn out just as good as when your local professional baristas brew a cup for you.


How many times have you opened your cupboard, pulled out your coffee maker and brewed yourself a pot of coffee, only to find yourself incredibly disappointed by the lack of flavor or bitterness in your cup? If you’re like me when I first got started brewing coffee at home, it never quite tasted as good as when I went to my favorite local coffee shop and had a hand-brewed cup of coffee from the best baristas I knew at the time.

There are a number of factors that contribute to the quality of a freshly brewed cup of coffee, but if you ask us, there’s probably one that’s more important than all of the others (to a degree). No matter what brewing method you use, how much practice you’ve had with that brewing method or even which roaster you get your coffee from, if you follow this one single tip, you will have a significantly better cup of coffee every single time you brew at home. Don’t take that to mean those other things aren’t important, of course, just that when we look at why most people hate brewing coffee at home, this is the one key point that can to be improved upon the most.

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Guddina brings Eco-Friendly Coffee Cup Style to the US with Cup Cuff!

We are proud to announce our newest partnership with Cup Cuff, a company that’s saving the world one coffee cup (and one tree) at a time with a touch of style.

Cup Cuff #2

Every time you go into a coffee shop, what happens? You order your coffee and maybe a snack, the barista makes your drink and hands it to you across the bar, and you slide a paper cup sleeve to protect your hands from getting burnt.

A half hour goes by, you finish your caffeinated beverage and you toss it in the garbage; sleeve and all. Every day millions of Americans do this exact same thing, contributing to an estimated 3 million trees being cut down and made into a simple product that just gets thrown away after the drink is consumed. That paper sleeve is directly responsible for a significant amount of waste in our world, and costs your favorite local coffee shops thousands of dollars a year as they buy more of these sleeves to keep their customers hands comfortable, only to be tossed in the trash.

With Cup Cuff, there’s a better way, and Guddina Coffee is extremely thrilled to be the first coffee company in the US to offer it as a solution that’s both effective and fashionable. You can order your Cup Cuff now, or skip past the break to read more!

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Startup Sunday: Mimic the simplicity of coffee for better business results.

What lessons can be learned from a cup of black coffee?


There’s something simple, elegant and incredibly satisfying about a cup of black coffee. No cream. No sugar. Just straight, black, preferably made-by-hand and utterly delicious coffee.

As I work on the Guddina project, I find myself taking a lesson from the drink. Looking over the characteristics that make it so memorable and sought-after, I’ve wondered if I can copy any of them in my daily business workings in order to improve results and achieve success. After much deliberation, and many cups of coffee endured through for the purposes of researching this topic (heh), I definitely think the possibility of learning from coffee is there.

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November Featured Coffees: Starring Tanager, Deeper Roots and One Line Coffees!

After a long night of trick-or-treaters, and a long week of partying with friends, it’s time for us to announce the coffees we will be featuring in November in the monthly Guddina Coffee subscription boxes!

Three coffees from three different regions of the world, hand selected by specialty coffee roasters across the US and shipped fresh straight to your door.  We don’t just ship any coffee to your door, though. We’ve picked three wildly different single-origin coffees, with unique characteristics, flavor notes and body profiles and talked with these three roasters to make sure you’re about to get an amazing coffee experience.

If you haven’t yet ordered your own Guddina Coffee box for or subscription plan, make your way over to our order page at the link below to make your selection. But first, click “Read More” to see a description of each of these fine coffees that we are proud to feature this month.

Order These Coffees Now!
(Either one time or as a monthly subscription)

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